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How To Pack And Send Framed Posters – The Packaging Doctor

By Carl Board • Monday 11th November 2013

The Surgery Is Now Open

Packaging Doctor

Hello Doctor,

I own an online poster business specialising in rare and collectible film posters and merchandise from events such as pop concerts and premieres. As you can imagine these are extremely popular at Christmas time and make for a thoughtful gift or stocking filler.

I usually send out the posters using your postal tubes which work well, however as an added extra this year I have decided to offer my customers a framing service. The posters will arrive to the customer in a special custom frame which can be personalised with a message and choice of colours. I'm really excited about this new venture however am concerned about sending these out via courier, the new service has required significant investment considering I am still relatively small in the marketplace and it would be devastating for the pictures to arrive damaged.

Many Thanks, Alana

Hi Alana,

What a brilliant idea! I'm sure you'll see a significant boost in sales with this added extra, it is sure to make a unique gift extra special. Artwork and picture frames like this are often the biggest concern in terms of protection as the glass front can be easily broken and the corners damaged.

The traditional way of packaging products like this is to wrap the picture first in bubble wrap and then wrap in something burst resistant and presentable looking such as Kraft paper. The bubble wrap provides protection against shock and impact damage, particularly Kites rolls of bubble which have improved air retention. However, although this method is effective it is often a laborious task and as you operating by yourself at the moment it would be better to choose a solution that reduces the packing time.

We have designed a full range of artwork packaging to make this process quicker, and best protect corners and edges of picture frames. The product I would recommend for your query is our telescopic picture frames boxes. Made from strong double-wall cardboard, these consist of a base and lid design which slide over the top and bottom of the picture to ensure no scrapes or impact damage. For extra peace of mind I would recommend clearly labelling the product with 'FRAGILE' tape, the red and white design is hard to ignore and sends a clear message to couriers when handling your products.

Let me know how you get on, The Packaging Doctor

Note: All the packaging problems our doctor receives are real queries from customers or non-customers.

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Carl Board

Carl Board

11th November • 2013