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Kite blog

It’s bubble wrap appreciation day

By Jake Kirk • Monday 30th January 2017

Bubble wrap was created in 1957 by inventors Alfred Fielding and Marc Chavannes. They originally began working on bubble wrap with the intention of it being three-dimensional textured wallpaper, however this creation did not take off and they later discovered it was better suited to packaging – Bubble Wrap became a registered trademark in 1960.

Over the years we have seen many great uses for bubble wrap, we have seen it used as a protective cushioning for a chair, one of our colleagues daughters used it to create a Jelly Fish and if you recall our blog post from a few years ago, it was used to create wonderful art, the bubbles on bubble wrap acted as dots of pixels, much like on a computer screen, working together to build up an image in front of your eyes. It is also commonly used as a stress release and the most people popping bubble wrap simultaneously is 2,621 achieved by the Denver Area Council, Boy Scouts of America (USA) in 2015.

However if you do not see yourself as the creative type, or do not feel you have it in you to break world records not to worry, bubble wrap is a well-known packaging product and is commonly used to protect valuable or fragile items in transit and in storage.

Bubble wrap can prove invaluable for companies transporting items that can easily be broken in transit as it forces products to remain immobile during the shipping process and fills empty interior spaces of boxes or packages to add cushioned protection against impact damage.

Since the invention of Bubble Wrap a wide range of alternative products are available on the market that offer similar protection. Mini Air Cushion is very cost efficient and the perfect addition to packaging requirements, it is commonly used as protective packaging, void fill and for corner protection. Kites Air Shock is another form of cushioned protection; it comes in a range of multi-purpose packs available for small and large items and is particularly ideal for protecting ceramics, ornaments, electronics and other fragile items. Air Shock is a cost effective space saving solution.

So whether you are using bubble wrap as a stress release, creating a piece of art, using it to break a world record or to protect valuable items in transit – Kite has a range to suit your needs.

To find out more about Kites Packaging’s product range visit

Jake Kirk

Jake Kirk

30th January • 2017