Digital Insights Analyst

Digital Insights Analyst - Coventry

Location: Coventry

We have an exciting opportunity for a Digital Insights Analyst to join our Marketing team based in Coventry.

Founded in 2001 with a unique philosophy of employee ownership, our company has grown from a greenfield start-up to become one of the leading businesses in our sector. We are proud to have received several industry awards, including:

Top 50 Fastest Growing Companies in the Midlands
Sunday Times Track 100 Fastest Profit Growth in the UK
Packaging Company of the Year (2023)

Our success is driven by continuous investment in our people, technology, and innovation - with a turnover of £169m in 2024.

About the Role

We are looking for a data-driven and curious UX & Digital Insights Analyst to uncover opportunities that strengthen our website experience & improve user journeys. Reporting to the Marketing Manager and working closely with the wider digital and ecommerce team, this role blends analytics, UX research, competitor insights, and user-testing analysis to drive measurable improvements to our online performance.

You’ll use GA4, Tag Manager, Search Console, Google Ads, our internal company data, and user-testing tools to understand behaviour, identify friction points, and provide clear recommendations that help improve conversion, engagement and customer satisfaction.

The role of Digital Insights Analyst:

In this role, you will be responsible for the following key areas:.

Digital Analytics:

Analyse website performance using GA4, Search Console, Google Ads and internal data sources.
Identify high-performing pages, underperforming journeys and revenue-critical “money pages”.
Monitor conversion funnels, bounce-points and user flow patterns to spot opportunities.

UX Research & User Testing:

Create user-testing scripts based on specific site tasks or journeys.
Watch and interpret recordings to identify pain points, blockers and improvement ideas.
Translate qualitative feedback into prioritised UX recommendations.

Competitor Insights:

Conduct competitor reviews focusing on pricing, structure, features and overall user experience.
Benchmark our site against known competitors to spot strengths, weaknesses and gaps.

Reporting & Visualisation:

Build dashboards and reports - ideally in Power BI - to present findings clearly.
Communicate insights to marketing, data and key stakeholders in a practical, actionable format.

Optimisation & Collaboration:

Work with key stakeholders to suggest UX, layout and content improvements.
Feed into CRO (conversion rate optimisation) projects and track the impact of implemented changes.
Support the wider ecommerce and marketing teams by supplying data-backed recommendations.

Key Skills and Essential Experience:

The ideal candiate will have the following:

Analytics Tools: Experience with GA4, Tag Manager, Search Console and Google Ads.
UX Research: Comfortable analysing user testing videos and summarising behavioural insights.
Data Skills: Confident working with data; Power BI experience is highly advantageous.
Commercial Awareness: Ability to identify pages that drive revenue and understand funnel logic.
Attention to Detail: Strong analytical skills with the ability to spot patterns and anomalies.
Communication: Able to turn data and observations into clear, concise recommendations.
Experience: Awareness of UX, digital analytics & CRO is beneficial.

What you will get:

Excellent competitive salary
A good work/life balance. 8:00am to 5:00pm Monday to Friday
Holidays 22 days per year rising by 1 each year to 25, including an option to buy or sell a maximum of 3 days, plus statutory holidays.
After 6 months:
- Life insurance
- Company pension scheme
- Cycle to Work scheme
- Optional private healthcare scheme
The option to become a shareholder in the business after 6 months employment