Kite blog
How Packaging Can Help With Product Presentation – The Packaging Doctor
We’re already at the end of September – what a busy year so far for staff in The Surgery. Of course, as we enter the busy seasonal period more and more of our patients enquires are related to improving packaging as our own customers look for ways to improve their own business’, through the power of packaging.
As more and more companies turn to the internet as a means of driving sales growth, marketplace websites such as EBay and Amazon are proving an increasingly popular way for people to create their own online shops.
In the surgery today is one such customer. They operate a store on EBay, selling herbal tea, and historically have been sending out their products in standard, plain brown cardboard boxes. They describe their spend on packaging as “small”, but want to make the best use of it in to add some presentation to their product.
Hi Doctor,
My EBay Store is increasing in popularity (I send out Herbal Tea in your brown single wall boxes). I’m looking for a box that makes mmy product more presentable. Twinning’s famously present their product in a stylish wooden box – I just don’t have their budget! What could you recommend?
Thanks,
Manoj
Hi Manoj,
Thanks for your enquiry. We have seen an increasing number of EBay traders come to us for solutions to their packaging problems. The days when some EBay traders re-used second hand packaging seem to be a thing of the past!.
To help you present your tea products better we would recommend using one of our hinged lid white postal boxes. The white inner and outer gives a clean, sterile professional look to any product. We would also suggest using our coloured tissue paper which is manufacture to be acid free. By layering up your tea bags with interleaved payer of coloured tissue, your product will have a very presentable look and feel.
We hope this helps – tea drinking is one of the great British traditions and we’re glad to help you do your bit!
Best wishes,
The Packaging Doctor
Note: All the packaging problems our doctor receives are real queries from customers or non-customers.
If you have a packaging problem that needs diagnosing get in touch on Twitter @kitepackaging or email packagingdoctor@kitepackaging.co.uk
