Simple Yet Effective Easter Packaging

The holidays are a great way to connect with your customers and Easter presents the perfect opportunity whether you’re selling chocolate or not. 

Incorporating the festivity into your marketing campaign to make the most of the seasonal peak is a no brainer and what better place to begin than your packaging, an often overlooked tool for advertising but one that plays a pivotal part in your customer’s experience. 

It’s all about using different packaging elements, such as shredded paper and print-receptive labels, to consolidate your branding and elevate your customers’ experience of purchasing from your business. Just a few thoughtful touches can help with visibility, recognition and, over time, building a dedicated customer base. 

If you’re late to the party, don’t worry, you can still add a splash of Easter fun to your parcels thanks to our speedy next day delivery. This leaves you with plenty of time to replenish supplies and still get those orders out ready for Easter. 

Recyclable, biodegradable and reusable shredded paper

Build on your brand recognition with shredded paper, a gift packaging staple which is perfect for adding a touch of brilliance to liven up your packages. Shredded paper allows you to incorporate brand colours or hues that correspond with your products, consolidating your branding when used consistently in conjunction with other packaging elements. It will also help you build an aesthetic unboxing experience which your customer wont forget. 

With approximately 132 parcels being delivered every second in the UK, these nuances will help you stand out against the competition, leaving your customer thinking about your brand long after they’ve thrown your packaging away. 

What’s more shredded paper has instantly recognisable green credentials, backed by a PEFC certification which means paper used to make the shreds comes from a sustainably managed resource. Demonstrating environmental responsibility through your packaging choices is a great way of earning respect and brand loyalty. 

As shredded paper is reusable in an endless array of ways whether for arts and crafts or to reused as gift packaging, it adds greater value to the experience of transacting with your business. 

Biodegradable wood wool

Our wood wool is perfect for presentation, going hand in hand with the more rustic easter aesthetic with its natural appeal. Not only does it contribute to your packages looking extremely well presented, providing a high end finish, but it is also well known for protecting items. 

Wood wool was historically used for transporting pottery, but nowadays you will find it being used for equally delicate goods, such as glass, ceramics and crockery. 

This biodegradable packaging solution doesn’t cost the Earth and is great for those that wish to operate sustainably. 

Acid-free, chlorine-free tissue paper 

Using tissue paper is another highly cost-effective way of elevating a customer’s unboxing experience, providing eye-catching visuals that will help you stand out from the competition. By wrapping tissue paper around your product and concealing it, you can create an air of excitement and mystery for your customer to unveil, adding to their anticipation and creating an enjoyable unboxing experience.  

These acid-free, chlorine-free papers are perfect for wrapping delicate items with, ensuring your goods are well protected from damages. They are also 100% recyclable and biodegradable with FSC certification, ensuring materials used in manufacturing are sustainably sourced. 

Clear and white labels

These print receptive labels enable personalisation with any chosen design, providing a cost-effective opportunity for customisation which allows you to print your logo or company name. The more company branding your customers see, the more likely they will be to think of your brand when they need the items you sell. 

These labels are perfect for sealing items wrapped with tissue, providing a more presentable form of adhesion than tape for a sophisticated finish. In fact, they can also be printed with a thank you note to let your customers know you value their custom, a personal touch that goes a long way when inspiring brand loyalty. 

These are just a few examples of how packaging can be used as a marketing tool to really appeal to your customers’ emotions and make them feel connected to your brand, helping you to build a long term relationship with your customers that will eventually provide a return to your company. What better occasion than Easter to get started!