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There’s no bursting our bubble – Introducing our new eco-friendly paper bubble wrap

By Jake Kirk • Thursday 19th November 2020

We aren’t known to shy away from embracing environmental change, instead we're continuously introducing new eco-friendly packaging.

Our latest product addition is paper bubble wrap, a 100% recyclable alternative for traditional polyethylene bubble wrap, made from recycled content.

Companies nationwide can now protect their products and the environment by implementing this eco-friendly void fill approach in their packing operation. It has all the same versatile applications as plastic bubble wrap: use to directly wrap around a product, scrunch it and mould around the empty spaces inside a box or use as layers between multiple items within a package.

When it comes to minimising damages in transit and storage, the internal protection plays a crucial part in the packing process. This can sometimes create a reliance on familiar, often harmful, methods of packaging. However, Kite's paper bubble wrap is the strongest of its kind thanks to the deep indentations that mimic air bubbles by providing shock absorption and cushioning against external damage. 

Bubble wraps are reassuring ways of packaging your precious goods as you can tangibly feel the protective texture. They are particularly popular with small retail items such as candles, ceramics, homeware and decorative items however they have the capacity to protect larger, fragile objects too. 

The product offers an environmentally friendly substitute in protective packaging without compromising on quality, all whilst using the same favoured bubble texture as the polythene variety.

The new environmentally-friendly product ensures reliable cushioning throughout transit and its recyclable qualities offer an end-of-life, eco-friendly solution to counteract plastic waste.

 By being made from recycled materials and being recyclable after use, this paper wrap is a shining example of sustainability, demonstrating the smooth running of a circular economy. When used responsibly, there is no waste to be directed to landfill. 

Embracing eco-consciousness is increasingly paramount for small businesses and larger corporations alike. External and internal packaging is the first impression the customer has of your ecommerce brand, therefore, you have the choice whether to make it one of environmental sensitivity and care, or harmful plastic usage. With general public awareness steadily increasing, the latter impression will drastically affect the entire representation of your brand, no matter how much they love the product inside.

Choose one of our recycled and recyclable cardboard boxes to partner with the paper bubble wrap for a plastic-free, all-round sustainable solution to satisfy the shifting demands of today's ecommerce market.

Jake Kirk

Jake Kirk

19th November • 2020