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Kite blog

We have launched our new mobile optimised website

By Jake Kirk • Wednesday 27th July 2016

After plenty of research and hard work from the Web development team we are proud to launch our completely re-designed e-commerce platform

We have unveiled the latest innovation for our online business – which involves a complete re-design of our website. A long term project of the Web Development team involved months of hard work and research with a key focus on user trends, comments and feedback.

The website has been given a complete makeover, boasting a slicker design with fresh looking pages to give a more modern appeal. Our signature green is visible throughout the site, complemented by grey and white for a clean and simplified look.

Mobile optimisation and functionality have been the key considerations in this impressive re-design, managed and implemented by our in house team. Seeing smartphones overtake laptops as UK internet users’ number one device for getting online, demonstrated the importance of mobile optimisation to us. The new feature will now see customer’s comfortably shop on a smartphone, tablet or desktop and receive the same positive user experience.

As part of the re-design, the text size has been increased, and wehave developed a left navigation tab which incorporates a drop down menu allowing content to be placed into sub-categories that are easy to navigate, allowing customers to find the products/information more efficiently.  Our most popular products are still featured in the main body of the homepage so that users can quickly click through to purchase.  We have also changed images throughout so that users can get a good view of the products.

Related product is another area in which has been developed to improve the customer shopping experience, saving customer’s time when shopping on the site, along with the re-development of the product pages. This will support customers in finding product information, guides and demonstration videos they need more effectively.

Integrated throughout, the functionality has been improved, particularly in areas such as the basket which incorporates a better layout and information on how other customers complimented the product with an ‘other customers also bought’ feature, allowing customers to see other items they may truly be interested in or require.

As well as the existing product search tab and searching by size feature which can be found above the navigation bar, we have now incorporated a conversion tool on the top right of the homepage, this allows customers to enter any dimension into the box which will automatically calculate the conversions. We have also worked on improving customers size search in the product tables, selected tables now incorporate the option for customers to view particular products in a range of different dimensions.

We have incorporated an express checkout, allowing users a fast and easy way to purchase without having to register beforehand. Once a customer is ready to complete their purchase, they don’t have to fill out pages and pages of personal details and create an account before they can make a purchase.

Our new website is now live to be enjoyed by all.

For more information on Kite products and service, visit