How To Package Jam: The Packaging Doctor

Summer isn't complete without a good old fashioned picnic with family and friends. Let’s face it; we are a nation who loves a cup of tea and slice of cake!

Today in the surgery we meet a jam maker who is looking for a solution to protect her items against damage. Read below my latest dose of smashing advice that will ensure her jam safely reaches all those cake lovers plates this summer.

Hi Doctor,

I am a keen jam maker and have been selling my produce in farm shops, craft fairs and local food and drink festivals for the past three years.

I took the plunge this year and decided to transform my hobby into a career by launching an online business.

I’m pleased I did as the venture is doing great! I am however facing an issue with the delivery of my goods. The jars are getting damaged through transit, which is really disappointing, even though I use lots of packaging.

I currently use bubble wrap, tape and boxes. With the amount of complaints we are receiving, we have decided that we need to start using something else.

What would you recommend?

Thanks,
Milly

Hi Milly,

Thanks for your question in the surgery today. Firstly, congratulations on the success of your new business venture! Now, let’s get this sticky situation sorted.

Our Air Shock Packaging is the perfect solution for you. Air Shock is a brilliant, flexible alternative to bubble wrap that considerably amps up the protective qualities. It is designed to protect fragile items that require the top level of shock absorption - hence the name! From ceramics to electronics, we have a pack size designed to suit all of our customer’s needs.

I diagnose a dose of our bottle packs to accommodate your jam jars. Bottle packs are specifically designed to protect bottles of wine, but provide a highly robust shield against other glass objects including your jars. They resolve the inconvenience of using lots of boxes and tape, saving time, space and costs within your working operation.

They are really simple to use too. Simply feed the corner of the inflatable pouch over the compressor nozzle, inflate a pack using an air compressor and finally, insert your jars.

When encased in one of these premium packaging solutions, your jam jars are instantly cushioned and packed ready for transit. All of our Air Shock packaging is complete with a box, which the bottle pack fits snugly into. This helps add extra reinforcement during transit and looks professional on arrival for your customers. Despite the expert capabilities of these products, the unit cost remains low and can be reduced further when you order wholesale from our website.

Why not add a company logo to the box through some custom tape? Adding extra branding will help promote your new business even more, encouraging recognition and repeat sales.

Hope this helps!

Best wishes,
The Packaging Doctor

Note: All the packaging problems our doctor receives are real queries from customers or non-customers.

 If you have a packaging problem that needs diagnosing get in touch on Twitter @kitepackaging or email packagingdoctor@kitepackaging.co.uk